Dove opens first ephemeral pop-up store

From November 9 to December 18, 2016, the white dove Dove brand invests in a Parisian building on rue Saint-Lazare. In the program ? The opening of an ephemeral shop with a pure atmosphere 100% dedicated to the well-being of women. The Parisians, pure and hard, and those of passage, will be able to go to the meeting of experts to fill up of tricks and personalized advice. Also on the program: self-esteem workshops to learn to have self-confidence , a theme dear to Dove.

But the key attraction of this ephemeral pop-up store will undoubtedly be the customization of our beauty products. We can buy on the spot a whole range of Dove products, including the iconic roll of toilet (which we all smell captivating in mind!) And have it engraved before our eyes. A name, a message, a thought, a mantra ... it's up to us to choose what we want to write. A few weeks of Christmas ... smart!

With the opening of this shop, Dove makes the bet of tailor-made . The experts of the brand will also be there to help us to concoct a personalized skincare : one can select a reference product and to add two extracts allowing, according to its needs, either to satin and to iriser the skin, or to exfoliate it . Again, one can compose the message of his choice that will appear on the bottle of the product.

And for all those who will not be able to move, go to the site of Dove where you can also experience this sensory experience!

Practical information :
Pop-up store Dove
108 rue Saint-Lazare , 75008 Paris.
Open from October to December 2016.
Free admission.