Luxter: A new straight that lasts and conforms to your hair

Specialist in hair cosmetics and especially in Japanese smoothing the laboratory brand in Japanese cosmetic research and development Lissfactor, launches a new hair smoothing process: Luxter. This new smoothing care is durable - until the regrowth of hair - and is made without plates and without damage - softens without breaking the hair - unlike conventional straightening.

Behind the brand Lissfactor and at the origin of the new revolutionary process is the foundress, who kindly enlightened us on this new care.

Annoyed at the idea of ​​curling as soon as the weather became hot and humid, the latter explains to us «to be interested in all the techniques dedicated to the hair, in particular the smoothing Japanese. ". A concern that drives it a few years ago -school of commerce in pocket- to go to "Japan, already specializing in smoothing, with the desire to offer a service and quality products, for a real result" . Today with Luxter, she wanted a product "that meets certain expectations: stiff, but also a maximum volume, because the volume is nicer when it is steep. But also allow to play on other shapes, undulate the points, to allow free passage to all transformations.

How does it work?

Luxter works with plant collagen, which will attach to the hair and re-pulp the fiber. "So we come out with a hair not only smoothed, but also healthier and with more volume. And this transformation is as durable as a Japanese smoothing. "The collagen will stay inside the hair, and continue to release little by little. The hair will be embellished with time ".

Why is it different from Japanese smoothing?

There is no chemical transformation as for Japanese smoothing which is a "benefit to stiffen and repair hair in a sustainable manner. The transformation is chemical, but not aggressive. "

Why is it different from Brazilian smoothing?

Luxter does not act with keratin as for Brazilian smoothing (and without formaldehyde1 content as some Brazilian smoothing products, revealed by the Afssaps2) but with vegetable collagen. Its transformation is durable in contrast to the three months.

Why is it different from straightening?

Straightening , as a general rule, breaks the bonds that give shape to the hair, which are called keratetic proteins. "We will just soften the hair, chip it and re-fill it with the collagen to change its shape. Under its action gives the hair a new structure and a new texture. "

With Luxter, why is smoothing different?

Non-chemical but durable, with Luxter you really say goodbye to frizz and your hair is stiff as "brushed" with no effort other than drying. Finally "We really choose the type of stiffening that we want to get. It is a care that adapts to the choices of each and particularly curly but fine hair that do not want to lose the little volume that remains. It is a very modelable process. "

Luxter care takes about 7 months (hair regrowth), duration of care 1h30, benefits from 150 euros, in all Lissfactor partner fairs:

www.lissfactor.partenaires