A cult product, Bourjois pastel shadow blush!

Stroke of genius

Mr. Bourjois himself at the idea of ​​this blush to pink the cheekbones revolutionary. Light and easy to fade, its natural finish immediately detracts from the greasy and plastery textures of the time. "Approved by the Medical Faculties of Paris" , he became "Official Supplier of Imperial Theaters" before seducing all the coquettes in the city in 1879. In the early 1980s, the "Pastel Shadow" is renamed "Pastel Shadow Cheeks" for avoid confusion with his new alter ego, the "Pastel Eyelid Shadow".

Recipe

Thanks to an exclusive manufacturing technique, the aerial powder deposits what is needed on the cheek. It is mixed, moistened and then dried in the oven in its pretty round and curved shape. His perfume alone is a true Madeleine of Proust. Effluves mingled with rose and rice powder, the quintessence of femininity.

Allure and colors

Since 1914, the small round box is the color of the powder it houses. Formerly in cardboard shagreen, today plastic, she swapped her puff against a brush, more practical, and has a mirror. It is even found in limited edition in illustrated versions. The shades fall into three categories: Sculptor, Good Mine Effect or Satin Effect. The most sold in the world are Rose d'Or, Lilac d'Or and Rose Coup de Foudre. The French girls also love Rose Frisson, ultra-refreshing, but the most famous remains Ash Brown Rose, catalog since 1924.

Pastel Shadow Cheeks of Bourjois, 10 €.